Make the most of your tour – Michaël Grégorio


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WHY

Started in May 2015 While preparing the 2016 tour

To measure touring demand in France and all Europe

To collect qualified databases of interested fans including ticketing purchases

 

HOW

On all his socal networks Michael invited its fans to either purchase tickets or request their cities if they were not in the tour.
 

RESULTS

+ 1 000 requests through the first Facebook post

+ 125% Facebook post reach

+ 2 500 collected emails in 5 posts

37 % people getting on the platform buy a ticket or request their cities

10 % of the requests turn into pre-bookings